The Founder of Axel Global, Hobie Sears, grew up in Jacksonville Beach, and was blessed to travel the globe as a professional surfer. Along the way he didn’t just surf — he sat around beach fires, swapped stories in local cafes, and built real, lasting friendships with families, shop owners, and entrepreneurs all over the world.

Those late-night talks and genuine human connections taught him something simple but powerful: the strongest brands aren’t built with louder ads or bigger budgets — they’re built through authentic storytelling and real relationships that people actually feel.

That’s exactly why he started Axel Global.

We’re a family-owned agency that combines 100+ years of battle-tested sales and marketing experience with the same grassroots, human-first approach Hobie has always used.

What we actually do is help you build a brand people love and trust through honest storytelling and genuine connection, then back it with modern performance marketing and a remote sales team that feels like an extension of your own crew.

So you get to keep doing what you do best, while we quietly (and relentlessly) grow your business the way it was always meant to grow: one real relationship at a time.

Ready to build something that actually feels like you? Let’s talk story.

-Hobie & the Axel Global family